Partnership programme — at a glance

Eight agents are running your partnership programme end to end, measuring per partner, and surfacing the moves you should make this week. Below is the live state.

Programme — last 12 months

Computed by Mia · trailing window per metric definition

P1 · Programme ROI

22.4×

▲ 4.3× from 18.1× at T+30

P2 · Partner-sourced revenue

$4.92M

▲ $1.18M vs prior 90 days

P3 · Partner-sourced % pipeline

31%

Above 30% Crossbeam top-quartile

P4 · Partnership CAC

$3,140

▼ 22% vs blended CAC ($4,030)

P5 · Top channel win rate

38%

Webinar follow-up · n=24 opps

P6 · Active partners

17 / 24

3 fading · 4 dormant

P7 · Partnership contribution

26%

▲ 9 pts since kickoff

M6 · Programme activation

25%

First-90-day partner activation rate

Drew's recommendation pack — T+90

Boost

SSnowflake

M1 ROI 41:1 over trailing 90d, three closed-won at $187k avg. Lift quarterly co-marketing budget from $8k → $14k and slot a joint webinar in June. Casey's last partner story scored 9.1/10 sentiment.

M1=41:1 · M3=$561k · M6=87

Approve

Fix

WWorkato

M2 sourced opps fell from 11 → 3 over 60d while payouts held flat. Approval cycle averaging 8.4 days (target 3). Recommend a 30-min reset call and shift next campaign from webinar to a story format with a shorter approval surface.

M2=3 · M4=$2,140/lead · M6=44 · approval=8.4d

Open

Drop

BBrightpearl

No conversion events in 142 days. Three campaigns dispatched; none cleared partner approval (escalated twice). Recommend pause through Q3, formal review at T+180. Reallocate $6k quarterly budget to the Snowflake boost.

M2=0 · M6=12 · last conv = 2025-12-17

Hold

MMuleSoft

Tracking on plan. M1 holding 18:1, activation 71. Q2 webinar locked for 12 June; Casey case study to publish 5 June. No portfolio reallocation.

Risk

Approval engagement

Two partners (Workato, Brightpearl) consistently exceed the 3-day partner-review threshold. Mia's M6 composite is dragging. Suggest converting the next campaigns for both into customer-only formats until the relationship is reset.

Mia · variance reasoning

P3 partner-sourced % of pipeline · 31% (target 30%) Lift driven by Snowflake (+8 sourced opps) and the Datadog co-webinar in April (12 opps, 4 closed). Casey's three case studies attracted higher inbound MQL than the prior quarter. Continue the current portfolio mix.

P6 active partners · 17/24 (target 20) Three partners crossed below the 90-day activity threshold this cycle (Brightpearl, Talkdesk, Calendly). Approval cycle delays explain Workato but not the others. Suggested action: drop Brightpearl, reset Talkdesk, hold Calendly pending June launch.