S Snowflake
Tier 1 · Tech / data platform · partnered since Sep 2024 · agreement renewed Apr 2026
Boost recommendation
Active · M6 = 87
Tier 1
M1 ROI
41:1
Highest in portfolio
M2 Sourced opps (90d)
14
8 closed-won · 6 open
M3 Sourced revenue
$561K
▲ $214K vs prior 90d
M4 Cost / lead
$612
53% below partner avg
M5 Best channel
Webinar
38% win rate · n=11
M6 Activation composite
87 / 100
Volume 9 · recency 9 · channels 5
Partner approval cycle
1.8d
Inside 3-day target
Open pipeline
$1.42M
6 opps · weighted $0.84M
Drew · current allocation thesis
Boost
Snowflake is the strongest performer in the portfolio. M1 has held above 30:1 across the trailing two cycles, M3 grew $214K cycle-over-cycle, and the activation composite is 87 — the only Tier 1 partner above 80. Approval cycle averaging 1.8 days means content moves to publication faster here than anywhere else.
The recommended move at T+90 is to lift the quarterly co-marketing budget from $8k → $14k and slot a joint webinar in mid-June. The $6k delta comes from the Brightpearl drop. Casey's last partner story scored 9.1/10 sentiment from the partner side; queue another for early Q3 based on the Q2 customer wins (target: at least one named retail and one named financial-services account).
Risk: Snowflake's own content team has six co-marketing slots booked for the quarter and may not have capacity for an additional webinar in June. Confirm partner availability before locking the date with Morgan.
The recommended move at T+90 is to lift the quarterly co-marketing budget from $8k → $14k and slot a joint webinar in mid-June. The $6k delta comes from the Brightpearl drop. Casey's last partner story scored 9.1/10 sentiment from the partner side; queue another for early Q3 based on the Q2 customer wins (target: at least one named retail and one named financial-services account).
Risk: Snowflake's own content team has six co-marketing slots booked for the quarter and may not have capacity for an additional webinar in June. Confirm partner availability before locking the date with Morgan.
Casey · partner-signal records
Avg sentiment (3 pieces)9.1 / 10
Advocacy markers4 deals named
Partner-stated outcomes3 quoted
Last interview22 Apr 2026
Quinn · cost ledger (90d)
PartnerStack payouts$8,460
SF campaign costs (4 records)$5,210
Total programme cost$13,670
Implied CAC for Snowflake-sourced wins: $1,709 (vs blended $4,030)
Campaign history
| Date | Campaign | Agent | Channel | Status | Sourced opps | Sourced rev |
|---|---|---|---|---|---|---|
| 5 May 2026 | Snowflake — partner case study | Casey | Story | Partner review | In flight | — |
| 22 Apr | Snowflake co-webinar — Streams architecture | Morgan | Webinar | Published | 5 | $248K |
| 3 Apr | Joint launch — Acme on Snowflake Marketplace | Casey + Jordan | Story · social | Published | 4 | $182K |
| 14 Mar | Snowflake Summit booth — partner intro pack | Taylor | Event | Published | 3 | $87K |
| 27 Feb | Q1 referral push — joint commercial offer | Jordan | Referral | Published | 2 | $44K |
| 11 Feb | Newsletter snippet — customer story (acme.com) | Casey | Published | 0 | — |
Attribution timeline (last 30 days)
Daily clicks via Snowflake-keyed tracked URLs
9 Apr23 Apr8 May
Today · 11:14
Conversion · FinTrust Inc · MQL → Stage 2 · estimated value $84,000 · enriched from Salesforce opp 0061M00001qPg2X
Yesterday · 16:42
Conversion · NorthRiver Logistics · MQL · estimated value $48,000 · channel: webinar follow-up
2 days ago · 14:08
Click · 11 visitors via Snowflake newsletter (utm_medium=email · 4 unique opportunities created)
5 days ago · 09:30
Conversion · Halcyon Bank · Closed-Won $211,000 · attributed to Snowflake Streams webinar (22 Apr)
7 days ago
Tracked URL /snowflake-streams?p=ref&c=story-202605 issued by Casey for the new case study
Mia · variance reasoning · this partner
M3 +$214K cycle-over-cycle
Acceleration driven by the 22 April webinar (Streams architecture) which closed three accounts in the 30-day window. Halcyon Bank ($211K) was the largest single outcome.
Per-partner contacts
Sarah Patel
VP Partnerships · sarah.patel@snowflake.com
Marcus Liu
Sr. Partner Marketing Manager · marcus.liu@snowflake.com
Acme PM
Devon Kim · primary relationship owner